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How to do marketing : a comprehensive guide for small business

Publisher: Surrey Hills, VIC : Jane Hillsdon, 2019.
Edition/Format:   Print book : English
Summary:
These days, successful small business marketing requires us to be brave. If your small business is based in a regional area, you compete with your local competition as well as the rest of the world. When it comes to solving a problem, your consumers now have the whole world at their fingertips. So how can your business compete? As business owners we need to back ourselves and our businesses and know that we will  Read more...
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Document Type: Book
ISBN: 9781925921076 1925921077
OCLC Number: 1100585777
Notes: Prepublication record (machine generated from publisher information)
Responsibility: Jane Hillsdon (author).

Abstract:

These days, successful small business marketing requires us to be brave. If your small business is based in a regional area, you compete with your local competition as well as the rest of the world. When it comes to solving a problem, your consumers now have the whole world at their fingertips. So how can your business compete? As business owners we need to back ourselves and our businesses and know that we will succeed. Taking a brave approach to your marketing strategy and execution will help position your small business for success. It will differentiate your business in competitive markets. It will help build and create a strong and sustainable brand. It will drive the right customers in your direction and keep them coming back. Small business has the power to drive and sustain regional development in Australia. We employ local people, we support local charities, we contribute to building sustainable local economies that help our nation thrive. We are ambitious and capable and together we can collaborate to achieve a common goal that is bigger than us. This may be stating the obvious but operating a business in a regional town is very different to running one in a metro city. And for this reason, your approach to marketing needs to be different as well. Jane Hillsdon, Founder and Managing Director of boutique regional marketing agency; Dragonfly Marketing has worked with hundreds of small businesses to help them navigate the ever-changing world of marketing. In How to do Marketing, Jane provides a comprehensive and easy-to-follow guide for small business owners who want to learn brave, nimble and clever marketing solutions that leverage out-of-the-box thinking, including: - working out your marketing goals and matching them to your business goals - choosing the right media channels for your business - getting great results on a limited budget - making sure you are targeting the right people - monitoring the results of your marketing - getting help if you need it - taking advantage of the many opportunities in regional areas. In this book, she demonstrates that creative and effective marketing doesn't have to come with a hefty price tag. In fact, she shows you that getting the greatest bang for your marketing buck is simply a matter of creating a sound marketing strategy that is based around your business objectives and focuses wholeheartedly on your customer. The marketing tactics suggested in How to do Marketing ensure that you leverage the nuances of your local community to create impact, legacy and loyalty while achieving maximum efficiencies with marketing spends.

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