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| Genre/Form: | Periodicals |
|---|---|
| Document Type: | Book |
| All Authors / Contributors: |
David W Stewart; Daniel M Ladik |
| ISBN: | 1788113691 9781788113694 |
| OCLC Number: | 1104865763 |
| Description: | xx, 228 pages : illustrations ; 25 cm |
| Contents: | Contents:List of figures and tables viiBiographies of editors and contributors ixPreface xxAcknowledgements xxiiSECTION I THE PUBLICATION PROCESSIntroduction to Section I 21 The Contribution Continuum RevisitedDaniel M. Ladik and David W. Stewart 42 John O. Summers (2001), 'Guidelines for Conducting Research andPublishing in Marketing: From Conceptualization Through the ReviewProcess', Journal of the Academy of Marketing Science , 29 (4), Fall,405-15 173 Publishing Ethics: Managing for SuccessO.C. Ferrell and Linda Ferrell 28SECTION II TAILORING YOUR WORK TO YOUR AUDIENCEIntroduction to Section II 464 On the Positioning of Research Papers in the Marketing DisciplineGary L. Frazier 475 How to Publish Consumer Research Based on Experiments in the TopMarketing JournalsCornelia 'Connie' Pechmann 536 John H. Roberts, Ujwal Kayande and Stefan Stremersch (2014), 'FromAcademic Research to Marketing Practice: Exploring the MarketingScience Value Chain', International Journal of Research in Marketing ,31 (2), June, 127-40 707 Deborah J. MacInnis (2011), 'A Framework for ConceptualContributions in Marketing', Journal of Marketing , 75 (4), July, 136-54 848 Publishing Marketing Strategy Papers in Scholarly JournalsV. Kumar 1039 So, You Want to Write Policy-Relevant Articles?Ronald Paul Hill 12610 Publishing in International Marketing: Challenges, Opportunities, andGuidepostsConstantine S. Katsikeas 13811 Sample Design for Research in MarketingVikas Mittal 157SECTION III REVIEWS AND THE REVISION PROCESSIntroduction to Section III 17512 Donald R. Lehmann and Russell S. Winer (2017), 'The Role and Impactof Reviewers on the Marketing Discipline', Journal of the Academy ofMarketing Science , 45 (5), September, 587-92 17713 How Papers Get Better Before They Get PublishedRuth N. Bolton 18314 The Service-Dominant Logic Journey: From Conceptualization toPublicationStephen L. Vargo 188SECTION IV FINAL THOUGHTSIntroduction to Section IV 19815 David W. Stewart (2008), 'Academic Publishing in Marketing: Best andWorst Practices', European Business Review, Special Issue: AcademicJournals and Academic Publishing , 20 (5), 421-33 19916 Responding to Reviewers: Lessons from 17 Years of Editor Experienceat Duke UniversityChristine Moorman, James R. Bettman, Joel D. Huber, Mary FrancesLuce and Richard Staelin 212Index 223 |
| Responsibility: | edited by David W. Stewart and Daniel M. Ladik. |
Reviews
Publisher Synopsis
'This book is a tremendous and unique resource for marketing professors.. . . a must-read for not only marketing doctoral students and upcoming scholars but also other doctoral students in other related business fields such as Management and Entrepreneurship and even Accounting, Finance, Operations Management, or Management Information Systems.' -- Abhijit Roy, Journal of International Consumer Marketing "How to" books tend to be a poisoned chalice! They imply a well-defined path to achieving a goal, such as a publication in one of the best marketing journals, but neglect the probability of failure and trouble along the way. Fortunately, this book is an exception. It provides incredibly useful insights into the thorny publication process from the perspective of accomplished authors, editors and reviewers. Collectively, the different guidelines and experiences revealed in this book make it a must read for everyone who aspires to publish in top marketing journals - and a consolation for those who never made it.' -- Bodo B. Schlegelmilch, WU Vienna University of Economics and Business, Austria Read more...
