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How to get published in the best marketing journals

Author: David W Stewart; Daniel M Ladik; Edward Elgar Publishing,
Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar Publishing, [2019]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading  Read more...
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Genre/Form: Electronic books
Periodicals
Additional Physical Format: Print version:
HOW TO GET PUBLISHED IN THE BEST MARKETING JOURNALS.
[S.l.] : EDWARD ELGAR PUBLISHING, 2019
(OCoLC)1104865763
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: David W Stewart; Daniel M Ladik; Edward Elgar Publishing,
ISBN: 1788113705 9781788113700
OCLC Number: 1129109951
Description: 1 online resource (xxi, 228 pages)
Contents: List of figures and tables --
Biographies of editors and contributors --
Preface --
Acknowledgements --
Section i The publication process --
Introduction to section i --
1 The contribution continuum revisited / Daniel M. Ladik and David W. Stewart --
4: 2 John O. Summers (2001), 'Guidelines for conducting research and publishing in marketing: From conceptualization through the review process', journal of the academy of marketing science , 29 --
(4), Fall, 405-15 17 3 Publishing ethics: managing for success / O.C. Ferrell and Linda Ferrell --
2:8 section ii Tailoring your work to your audience --
Introduction to section ii 46 4 on the positioning of research papers in the marketing discipline / Gary L. Frazier --
47 5 how to publish consumer research based on experiments in the top marketing journals / Cornelia 'Connie' Pechmann --
5:3 6 John H. Roberts, Ujwal Kayande and Stefan Stremersch (2014), 'From academic research to marketing practice: Exploring the marketing science value chain', international journal of research in marketing , 31 --
(2), June, 127-40 70 7 Deborah J. Macinnis (2011), 'A framework for conceptual contributions in marketing', Journal of marketing , 75 --
(4), July, 136-54 84 8 publishing marketing strategy papers in scholarly journals v. Kumar --
10:3 9 so, you want to write policy-relevant articles? / Ronald Paul Hill --
12:6 10 Publishing in international marketing: challenges, opportunities, and guideposts / Constantine S. Katsikeas --
13:8 11 sample design for research in marketing vikas mittal --
15:7 Section iii Reviews and the revision process --
Introduction to section iii 175 12 Donald R. Lehmann and Russell S. Winer (2017), 'The role and impact of reviewers on the marketing discipline', Journal of the academy of marketing science , 45 --
(5), September, 587-92 177 13 How papers get better before they get published / Ruth N. Bolton --
18:3 14 The service-dominant logic journey: from conceptualization to publication / Stephen L. Vargo --
Section iv Final thoughts Introduction to section iv 15 / David W. Stewart (2008), 'Academic publishing in marketing: best and worst practices', European business review, special issue: Academic journals and academic publishing , 20 --
(5), 421-33 199 16 Responding to reviewers: Lessons from 17 years of editor experience at Duke University / Christine Moorman, James R. Bettman, Joel D. Huber, Mary Frances Luce and Richard Staelin --
21:2 Index.
Responsibility: edited by David W. Stewart (Loyola Marymount University, Los Angeles) and Daniel M. Ladik (Seton Hall University, US).

Abstract:

This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing  Read more...

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"How to" books tend to be a poisoned chalice! They imply a well-defined path to achieving a goal, such as a publication in one of the best marketing journals, but neglect the probability of failure Read more...

 
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