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How to get to great ideas : a system for smart, extraordinary thinking

Author: Dave Birss
Publisher: London : Nicholas Brealey Publishing, 2018.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"A tangible approach to building the intangible skill of creativity, offering a simple new theory about how to have original and valuable ideas. The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to  Read more...
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Document Type: Book
All Authors / Contributors: Dave Birss
ISBN: 9781473692145 1473692148
OCLC Number: 1061852741
Description: 230 pages : some illustrations ; 23 cm.
Responsibility: Dave Birss.

Abstract:

A tangible approach to building the intangible skill of creativity, offering a simple new theory about how to have original and valuable ideas.  Read more...

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Brilliant and thought provoking. I love Dave's ability to open my mind to new concepts and ways of thinking. * Graham Ruddick, Digital Doughnut * One of the most original speakers I've ever seen. Read more...

 
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