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How to launch products in uncertain markets : In volatile times, uncertainty can be turned into a competitive advantage

Author: Jan-Michael Ross; Jan Hendrik Fisch
Publisher: [Cambridge, Massachusetts] : MIT Sloan Management Review, [2018] ©2018
Edition/Format:   eBook : Document : EnglishView all editions and formats
Publication:MIT Sloan management review
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jan-Michael Ross; Jan Hendrik Fisch
OCLC Number: 1060617394
Notes: "Reprint #60114."
Description: 1 online resource (1 volume)
Responsibility: Jan-Michael Ross, Jan Hendrik Fisch.

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