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How to make money with social media : an insider's guide on using new and emerging media to grow your business

Author: Jamie Turner; Reshma Shah
Publisher: Upper Saddle River, N.J. : FT Press, ©2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

This is the most practical, complete roadmap for designing, launching, and executing profitable social media campaigns. Readers will find proven solutions for all types of B2B and B2C businesses: how  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jamie Turner; Reshma Shah
ISBN: 9780132100564 0132100568 9780132311908 0132311909
OCLC Number: 691852658
Description: 1 online resource (xi, 289 pages) : illustrations
Contents: Acknowledgments xiiiAbout the Authors xvIntroduction 2PART I The Social Media Landscape 7Chapter 1 What Social Media Isn't 8Chapter 2 The Evolution of Marketing 18Chapter 3 How to Think About Social Media 30Chapter 4 The Language of Social Media 42PART II How to Set Yourself Up for Social Media Success 53Chapter 5 Laying the Groundwork for Success 54Chapter 6 Why Your First Social Media Campaign Didn't Work 64Chapter 7 Managing the Conversation 72Chapter 8 Creating Circular Momentum 82PART III Social Media Platforms 93Chapter 9 Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitter 94Chapter 10 How to Use Networking Platforms to Help You Grow Your Sales and Revenue 104Chapter 11 How to Use Promoting Platforms to Help You Grow Your Sales and Revenue 114Chapter 12 How to Use Sharing Platforms to Help You Grow Your Sales and Revenue 124Chapter 13 Mobile Media, Augmented Reality, and Widgets, Oh My! 134PART IV Social Media Integration 145Chapter 14 How to Integrate Social Media into Your Marketing Plan 146Chapter 15 How to Conduct a Competitive Assessment 156Chapter 16 Conducting an Internal Situation Analysis 164Chapter 17 Understanding the Customer Thought Processes 174Chapter 18 Establishing Your Major Objectives and Key Strategies 186Chapter 19 Aligning your Social Media Strategy with Your Brand Essence 198PART V How to Measure Social Media 207Chapter 20 How to Measure a Social Media Campaign 208Chapter 21 Step 1: Measuring the Quantitative Data 218Chapter 22 Step 2: Measuring the Qualitative Data 230Chapter 23 Step 3: Measuring the Only Really Important Thing-Your Return on Investment 242PART VI Conclusion 255Chapter 24 Social Media Guidelines for Corporations 256Chapter 25 59 Things You Need to Do on Your Way to a Successful Social Media Campaign 266Index 276
Responsibility: Jamie Turner and Reshma Shah.

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"Return on investment in social media is like the weather: Everybody talks about it, but nobody is doing anything about it. With this book, Jamie Turner and Reshma Shah set you up for success with Read more...

 
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