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How to sell more stuff : promotional marketing that really works

Author: Steve Smith; Don E Schultz
Publisher: Chicago : Dearborn Trade Pub., ©2005.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Sales promotions are used by the smallest mom-and-pop storefront to the most sophisticated consumer product marketer, and everyone in between. Unfortunately, not many sales promotions are done well, and most marketers and managers know that. How to Sell More Stuff tells executives, agencies, internal departments, entrepreneurs, and students alike how to close sales by influencing immediate customer behavior through  Read more...
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Genre/Form: Electronic books
Electronic book
Additional Physical Format: Print version:
Smith, Steve (Steve Paul), 1947-
How to sell more stuff.
Chicago : Dearborn Trade Pub., ©2005
(DLC) 2004014748
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Steve Smith; Don E Schultz
ISBN: 0793193311 9780793193318 1597341134 9781597341134
OCLC Number: 70773642
Notes: Includes index.
Description: 1 online resource (xviii, 379 pages) : color illustrations
Contents: Cover; Copyright; Dedication; Brief Contents; Extended Contents; Introduction; Chapter 1 --
Help!; Chapter 2 --
Sweepstakes and Contests; Chapter 3 --
Coupons; Chapter 4 --
Rebates/Refunds; Chapter 5 --
Discounts; Chapter 6 --
Continuity; Chapter 7 --
Point of Sale; Chapter 8 --
Sampling; Examples; Chapter 9 --
Properties and Events; Chapter 10 --
Premium Programs; Chapter 11 --
Tie-Ins; Chapter 12 --
Performance Programs; Chapter 13 --
Trade Programs; Glossary; Index; Back cover; Spine.
Responsibility: Steve Smith with Don E. Schultz.

Abstract:

Sales promotions are used by the smallest mom-and-pop storefront to the most sophisticated consumer product marketer, and everyone in between. Unfortunately, not many sales promotions are done well, and most marketers and managers know that. How to Sell More Stuff tells executives, agencies, internal departments, entrepreneurs, and students alike how to close sales by influencing immediate customer behavior through an array of promotional techniques, including sweepstakes, tie-ins, coupons, events, and more.

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