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How to start and run a commercial art gallery

Author: Edward Winkleman; Patton Hindle
Publisher: New York : Allworth Press, [2018]
Edition/Format:   Print book : English : Second editionView all editions and formats
Summary:
Aspiring and new art gallery owners can find everything they need to plan and operate a successful art gallery with How to Start and Run a Commercial Art Gallery. This new edition has been updated to mark the changes in market and technology over the past decade. Edward Winkleman and Patton Hindle draw on their years of experience to explain step by step how to start your new venture. From finding the ideal locale  Read more...
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Additional Physical Format: Online version:
Winkleman, Edward.
How to start and run a commercial art gallery.
New York : Allworth Press, An imprint of Skyhorse Publishing, 2018
(DLC) 2018033978
Document Type: Book
All Authors / Contributors: Edward Winkleman; Patton Hindle
ISBN: 9781621536567 1621536564
OCLC Number: 1044867973
Description: xiii, 289 pages ; 23 cm
Contents: Education: how to learn what you don't know before opening a commercial art gallery --
Identity: defining your program and other branding issues --
Business models and customary practices --
Start-up capital: how much you need and how to get it --
Writing a business plan: pulling it all together into an action strategy --
Location and build-out issues --
Managing cash flow --
Crating, shipping, framing, photographing, managing, and insuring artwork --
Staffing and management practices --
Promotional efforts: publicity and advertising --
Getting expert advice and professional assistance --
Art fairs --
Artists: where to find them, how to keep them --
Collectors: where to find them, how to keep them --
Peerage: the art gallery community --
How the internet is rapidly changing the art world.
Responsibility: Edward Winkleman, Patton Hindle.

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"A comprehensive reference for any gallery owner." -Leigh Conner, director, Conner Contemporary Art  Read more...

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"How to Start and Run a Commercial Art Gallery is a comprehensive reference for any gallery owner. Whether you are new to the business or a seasoned gallerist, it is always wise to remember the Read more...

 
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