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How to turn down a billion dollars : the Snapchat story

Author: Billy Gallagher
Publisher: New York : St. Martin's Press, 2018. ©2018
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:
The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate. In the tradition of great business narratives, this book offers the definitive account of a company whose goal is no less than to remake the future of entertainment.
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Additional Physical Format: Online version:
Gallagher, Billy, 1992-
How to turn down a billion dollars.
(OCoLC)1231683476
Document Type: Book
All Authors / Contributors: Billy Gallagher
ISBN: 9781250108616 1250108616
OCLC Number: 983651759
Description: xv, 287 pages, 8 pages of plates : illustrations ; 25 cm
Contents: Part 1: An Evan Spiegel Production. Rush --
Future freshman --
Million-dollar idea --
The other startup --
Lawsuit possible --
The fight --
Snapchat --
Sexting --
Betrayal --
A not-so-innocent toy --
Poked --
Reggie's return --
The phenomenon --
Stories --
How to turn down three billion dollars --
Happy New Year! --
Part II: Toys are preludes to serious ideas. Hangover --
The more personal computer --
Snapchat everywhere --
Goodbye Reggie --
Snapchat Live! --
"We need to make money" --
Blank space --
Discover --
Major [key] --
Keeping secrets --
Evan's empire --
The road to IPO --
The new TV --
Discover falters --
Fear and loathing in Menlo Park --
Snap Inc. --
Spectacles.
Responsibility: Billy Gallagher.

Abstract:

The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate. In the tradition of great business narratives, this book offers the definitive account of a company whose goal is no less than to remake the future of entertainment.

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