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How to write a business plan

Author: Brian Finch
Publisher: London ; Philadelphia : Kogan Page, 2006.
Series: Creating success.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:
Starting with the premise that there's only ever one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a plan - from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. Presented in a highly accessible format, How to Write a Business Plan also includes a full glossary, case histories  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Finch, Brian.
How to write a business plan.
London ; Philadelphia : Kogan Page, 2006
(DLC) 2005035380
(OCoLC)62525145
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Brian Finch
ISBN: 9780749451820 0749451823
OCLC Number: 159934785
Notes: At head of series title: The Sunday times.
Description: 1 online resource (vii, 151 pages).
Contents: Introduction; The structure of the plan; Using appendices; Summary; The business background; The business; What is the product or service?; The markets; Supply; How did you get here?; The market; Overview; Market structure; Competitors; Customers; Distribution; Trends; Competitive advantage; Market segmentation; Differentiation; Pricing; Barriers to entry; New technologies; Mixed strategies; Operations; Differences; Processes; Control; Experience; Supply; Systems; Location and environment; Regulatory control; Management; The essential difference; What skills are required? Organisation structureDemonstrating control; The proposal; Explain; The proposition; Why will you succeed?; Ask for what you want!; What have you invested?; Closing the deal; The exit; The forecast; The sales forecast; Costs; The five-year forecast; Reviewing the plan; Sensitivity; Key assumptions; Explain important points; Financial information; Profit and loss account; Cash forecast; Sensitivity; Funding; Reconciling and checking; Timing; Balance sheet; Some important terms; Risks; Legal issues and confidentiality; Confidentiality; Selling your business; Explain why you are selling. Emphasise the great opportunities for the businessDon't waste time illustrating that sudden upturn in business expected imminently; Do you include a forecast?; Who is the buyer?; Holding back information; The internal business plan; How to use plans to help run organisations; Planning is not budgeting!!; Non-traditional plans; The corporate vision: soft data and hard data; Creating strategy; Conduct action-oriented planning; Where are you starting from?; Involving staff --
building the team; Tips for producing and using the internal plan; The dead hand of corporate politics. Using business plans for biddingAppendix 1; The confidentiality letter; Reconciling profit and cash flow; Glossary.
Series Title: Creating success.
Responsibility: Brian Finch.
More information:

Abstract:

Starting with the premise that there's only ever one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a plan - from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. Presented in a highly accessible format, How to Write a Business Plan also includes a full glossary, case histories and a detailed section on the related issue of how a company can best use internal business plans.

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