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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/231588344 Title: How we decide Author: Jonah Lehrer Publisher: Boston : Houghton Mifflin Harcourt, 2009. ISBN/ISSN: 9780618620111 0618620117 OCLC:231588344

  
  

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How we decide

Author:	Jonah Lehrer
Publisher:	Boston : Houghton Mifflin Harcourt, 2009.
Series:	New York Times best sellers.
Edition/Format:	Print book : EnglishView all editions and formats
Summary:	Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason- and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscience mull over the many variables. But when we are picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. This book offers a fascinating look at the new science of decision-making--and how it can help us make better choices.-- Book jacket.  Read more...
Rating:	based on 3 rating(s) 1 with a review
Subjects	Choice (Psychology) Problem solving. Decision making. View all subjects
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