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Humor in the advertising business : theory, practice, and wit

Author: Fred K Beard
Publisher: Lanham : Rowman & Littlefield, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Explores how advertising humor works. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, this work surveys the whimsical side  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Fred K Beard
ISBN: 9780742554252 0742554252 9780742554269 0742554260
OCLC Number: 237131272
Description: XIV, 205 Seiten : Illustrationen
Contents: Chapter 1 Introduction Chapter 2 1 Historic Attempts at Advertising Humor Chapter 3 2 Theoretically, What's So Funny? Chapter 4 3 Why Typology Is a Funny Word Chapter 5 4 How Does Silly Sell? Chapter 6 5 When Humorous Ads Aren't Funny Chapter 7 6 Campaigns That Made Audiences Laugh ... and Buy Chapter 8 Selected Bibliography Chapter 9 Selected Creative Credits and Awards
Responsibility: Fred K. Beard.
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In today's world of multi-channel marketing, humorous advertising breaks through the clutter and builds equity by enhancing brand awareness and attitudes. However, humorous advertising can also Read more...

 
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