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HungryNaki : challenges of an emerging online food delivery service in Bangladesh

Author: Jashim Uddin Ahmed
Publisher: London : SAGE Publications Ltd, 2017.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
HungryNaki, which roughly translates to not hungry anymore, became the first online food delivery service in Bangladesh upon launch in 2013. Though it remains the largest Bangladeshi-owned and operated online food delivery service, it has not been able to capitalise on either its first-mover advantage or local knowledge and has fallen far behind its chief rival, the German-based Foodpanda which operates in 26  Read more...
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Details

Genre/Form: Case studies
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jashim Uddin Ahmed
ISBN: 9781526409997 1526409992
OCLC Number: 1017713214
Description: 1 online resource.
Series Title: SAGE Knowledge., Cases.
Responsibility: Jashim Uddin Ahmed.

Abstract:

HungryNaki, which roughly translates to not hungry anymore, became the first online food delivery service in Bangladesh upon launch in 2013. Though it remains the largest Bangladeshi-owned and operated online food delivery service, it has not been able to capitalise on either its first-mover advantage or local knowledge and has fallen far behind its chief rival, the German-based Foodpanda which operates in 26 countries worldwide. As it has grown, so too has criticism of its delivery times and billing transparency, with the end result being the loss of consumer trust. In this case study, students will be asked to take a close look at the business model and practices of HungryNaki in order to develop a strategy to alter its business practices to regain consumer trust, attract new customers and improve market position.

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