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The hybrid trap : why most efforts to bridge old and new technology miss the mark : mature companies often lack the vision and resolve to fully commit to new technologies, even when consumers are ready for them : this leads companies to develop watered-down products with limited capabilities and leaves them exposed to upstart competitors Preview this item
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The hybrid trap : why most efforts to bridge old and new technology miss the mark : mature companies often lack the vision and resolve to fully commit to new technologies, even when consumers are ready for them : this leads companies to develop watered-down products with limited capabilities and leaves them exposed to upstart competitors

Author: Fernando F Suarez; James M Utterback; Paul von Gruben; Hye Young Kang
Publisher: [Cambridge, Massachusetts] : MIT Sloan Management Review, [2018] ©2018
Edition/Format:   eBook : Document : EnglishView all editions and formats
Publication:MIT Sloan management review. Vol. 59, no. 3 (Spring 2018)
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Fernando F Suarez; James M Utterback; Paul von Gruben; Hye Young Kang
OCLC Number: 1035957686
Notes: "Reprint #59328."
Description: 1 online resource (1 volume) : illustrations
Other Titles: Why most efforts to bridge old and new technology miss the mark
Responsibility: Fernando F. Suarez, James Utterback, Paul von Gruben, Hye Young Kang.

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