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I can get it for you retail : down and dirty tales from a Canadian ad man

Author: Rick Padulo
Publisher: Toronto, ON : Dundurn, ©2012.
Edition/Format:   eBook : Document : Biography : EnglishView all editions and formats
Summary:
Rick Padulo and his company Padulo Integrated Inc. created vastly successful advertising campaigns for Leon's Furniture, Black's Photography, and Zeller's, among many other businesses. Now one of Canada's top ad men tells the down and dirty tales of how he reshaped the image of the retail industry.
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Genre/Form: Electronic books
Biographies
History
Biography
Additional Physical Format: Print version:
Named Person: Rick Padulo; Rick Padulo
Material Type: Biography, Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Rick Padulo
ISBN: 9781459705029 1459705025 1280129662 9781280129667
OCLC Number: 786442589
Description: 1 online resource (213 pages) : illustrations (chiefly color), portraits
Contents: COVER; TITLE; COPYRIGHT; CONTENTS; PROLOGUE; CHAPTER 1 MODEST BEGINNINGS; CHAPTER 2 WHAT'S A PADULO?; CHAPTER 3 RICK'S NINE COMMANDMENTS; CHAPTER 4 LEON'S-DO'N'T PAY A CENT EVENT; CHAPTER 5 BLACK'S IS PHOTOGRAPHY; CHAPTER 6 ZELERS --
BECAUSE ... THE LOWE ST PRICE I S THE LAW; CHAPTER 7 THE CIBC COUP --
SEEING BEYOND; CHAPTER 8 REXALL --
A PHARMACY FIRST; CHAPTER 9 GIVING BACK; CHAPTER 10 I LOVE RETAIL; CHAPTER 11 LESSONS LEARNED; CHAPTER 12 EVEN THE FUTURE AIN'T WHAT IT USED TO BE; INDEX; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z.
Responsibility: Rick Padulo.
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Abstract:

Rick Padulo and his company Padulo Integrated Inc. created vastly successful advertising campaigns for Leon's Furniture, Black's Photography, and Zeller's, among many other businesses. Now one of  Read more...

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While every agency president claims to care more about moving client product than winning awards, with Padulo you believe he really means it. * Marketing magazine *

 
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