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"I love Twitter" : a case study exploring local sports broadcasters' impressions of Twitter

Author: Kevin Hull
Publisher: London : Human Kinetics, Inc., 2016.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The daily routine of local sports broadcasters is as busy as it has ever been, as they are expected to anchor the evening sportscast, write stories, film games, and update the station Web site. Twitter has added yet another duty to their job, but they do not seem to mind this assignment. In a survey of local sports broadcasters throughout the U.S., over 90% of those who responded to the survey said they either  Read more...
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kevin Hull
ISBN: 9781526438256 1526438259
OCLC Number: 1023532680
Notes: Originally published in Hull, K. (2016). "I love Twitter": A case study exploring local sports broadcasters' impressions of Twitter. International Journal of Sport Communication, 9(4), 519-533. DOI:.
Description: 1 online resource.
Series Title: SAGE Knowledge., Cases.
Responsibility: Kevin Hull.

Abstract:

The daily routine of local sports broadcasters is as busy as it has ever been, as they are expected to anchor the evening sportscast, write stories, film games, and update the station Web site. Twitter has added yet another duty to their job, but they do not seem to mind this assignment. In a survey of local sports broadcasters throughout the U.S., over 90% of those who responded to the survey said they either "liked" or "loved" Twitter. In addition, more than 80% of respondents said that they did not consider using Twitter at work to be a burden. Implications regarding extra-role behaviors and work engagement are discussed.

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