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The IBM way : insights into the world's most successful marketing organization

Author: F G Rodgers; Robert L Shook
Publisher: New York : Harper & Row, 1987, ©1986.
Series: Perennial library
Edition/Format:   Print book : English : 1st Perennial Library edView all editions and formats
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: F G Rodgers; Robert L Shook
ISBN: 0060914173 9780060914172 0063370433 9780063370432
OCLC Number: 16126305
Notes: "Perennial Library."
Includes index.
Description: xiv, 235 pages ; 21 cm.
Series Title: Perennial library
Responsibility: F.G. "Buck" Rodgers, with Robert L. Shook.

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