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Iconic advantage : Don't chase the new, innovate the old

Author: Soon Yu; Dave Birss
Publisher: New York : A Savio Republic book, An imprint of Post Hill Press, [2018] ©2018
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Many businesses are overlooking the value locked away in their existing products. Iconic Advantage® is a strategy that creates lasting differentiation and builds deeper relationships with customers. It generates disproportionate levels of profit and protects against market fluctuations. Many of the world's most successful brands have been using it for years. We'll show you how you can benefit from it too."--Back  Read more...
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Details

Document Type: Book
All Authors / Contributors: Soon Yu; Dave Birss
ISBN: 1682615405 9781682615409
OCLC Number: 1005192608
Description: 189 pages : illustrations ; 22 cm
Responsibility: Soon Yu with Dave Birss.

Abstract:

"Many businesses are overlooking the value locked away in their existing products. Iconic Advantage® is a strategy that creates lasting differentiation and builds deeper relationships with customers. It generates disproportionate levels of profit and protects against market fluctuations. Many of the world's most successful brands have been using it for years. We'll show you how you can benefit from it too."--Back cover.

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"Soon has an uncanny ability to take mysteries and turn them into heuristics. He's done it on innovation and design, and now with Iconic Advantage." -- Roger Martin, author of Playing to Win and Read more...

 
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