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I'd like the world to buy a coke : the life and leadership of Roberto Goizueta

Author: David Greising
Publisher: New York : Wiley, ©1998.
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Summary:
A biography of the chairman of the Coca-Cola company, Roberto Goizueta, a Cuban who started his career as a chemical engineer for Coke. In 1960 he fled Castro's Cuba with $200 in his pocket and 100 shares of Coke stock. At the time of his death in 1997 he was worth $1 billion and one of the longest-serving CEO's in history.
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Genre/Form: Biography
Biographies
Additional Physical Format: Online version:
Greising, David, 1960-
I'd like the world to buy a coke.
New York : Wiley, ©1998
(OCoLC)680581535
Named Person: Roberto Goizueta; Roberto Goizueta; Roberto Goizueta; Roberto Goizueta
Material Type: Biography, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David Greising
ISBN: 0471194085 9780471194088 0471345946 9780471345947
OCLC Number: 37975493
Description: xviii, 334 pages : illustrations ; 24 cm
Contents: ch. 1. Cuba, Castro, and Coke --
ch. 2. Flight to the top --
ch. 3. "The Spanish inquisition" --
ch. 4. Break from the past: diet Coke and Columbia Pictures --
ch. 5. "Give me back my Coke!" --
ch. 6. Changing the script: the bottler spinoff and escape from Hollywood --
ch. 7. Coca-colonization --
ch. 8. "Always" a great shootout --
ch. 9. Big brand machine --
ch. 10. Games Roberto played --
ch. 11. "It's Coca-Cola heaven."
Other Titles: I would like the world to buy a coke
Responsibility: David Greising.
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Abstract:

Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it. The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most  Read more...

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"Roberto C. Goizueta left a legacy that extends far beyond Coca-Cola. He's the man who showed that a company could expand by narrowing its focus to soft drink sales and that a brand name could become Read more...

 
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