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Identifying opportunities for repetition minimization

Author: Rajeev Batra; Michael L Ray
Publisher: Cambridge, Mass. : Marketing Science Institute, 1984.
Series: Report (Marketing Science Institute), no. 84-108.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Rajeev Batra; Michael L Ray
OCLC Number: 12017940
Notes: Series title from cover.
"December 1984."
Description: v, 58 pages : charts ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 84-108.
Responsibility: by Rajeev Batra, Michael L. Ray.

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