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The illustrated guide to the collectibles of Coca-Cola

Author: Cecil Munsey; Coca-Cola Company.
Publisher: New York : Hawthorn Books, [1972]
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Catalogs
Additional Physical Format: Online version:
Munsey, Cecil.
Illustrated guide to the collectibles of Coca-Cola.
New York, Hawthorn Books [1972]
(OCoLC)664636999
Document Type: Book
All Authors / Contributors: Cecil Munsey; Coca-Cola Company.
OCLC Number: 570393
Description: xv, 333 pages : illustrations ; 29 cm
Contents: PART I. The question --
What is Coca-Cola? --
PART II. The history of the Coca-Cola Company --
John S. Pemberton : inventor of Coca-Cola --
Asa G. Candler : founder of the Coca-Cola Company --
Joseph A. Biedenharn : first bottler of Coca-Cola --
Thomas, Whitehead, and Lupton : founders of the Coca-Cola Bottling Industry --
Robert W. Woodruff : Coca-Cola becomes an international beverage --
Trademarks of the Coca-Cola Company --
Coca-Cola as a "proprietary elixir" --
PART III. Production and merchandising items --
Cigars, razor blades, and chewing gum --
Wagons and trucks --
Glasses and glass holders --
Bottles and bottle caps --
Stationery --
Kegs, cartons, cans, and display racks --
Coolers --
The standardization committee and its effects on collecting --
PART IV. Advertising items --
Advertising history--an overview --
Calendars --
Metal serving and change trays --
Change receivers, dishes, and coasters --
Pocket mirrors --
Advertising clocks --
Periodical advertising. Newspaper advertising ; Magazine advertising --
Display posters --
Cardboard cutouts --
Signs --
Blotters, bookmarks, cards, coupons, and menus --
Games and toys --
Openers and ice picks --
Thermometers --
Pocket knives, pens, pencils, pencil holders, and pencil sharpeners --
Music boxes, paperweights, and radios --
Smoking paraphernalia --
Billboard posters --
Radio advertising --
The stereotyping of Santa Claus --
Jewelry --
Educational materials --
Collectible literature --
Unauthorized and authorized individual bottler advertising items --
Questionable items --
Et cetera --
Appendix A: Coca-Cola bottlers and the dates they started in business--
Appendix B: Advertising slogans and statements --
Appendix C: Artists whose works appear in the advertising for Coca-Cola --
Appendix D: companies that specialized in chromo-lithographic printing on metal advertising items.
Responsibility: by Cecil Munsey.

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