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Illustration : meeting the brief

Author: Alan Male
Publisher: London : New York : Bloomsbury Visual Arts, [2014] ©2014
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This book is aimed at students and illustrators who are looking to create artworks to fulfill a specific brief, as part of their course, job or career. It leads the reader through the whole thinking process, not just of creation but from the basic essentials which are often overlooked. It explores the very foundations which underpin the choices made in creating an artwork: How is illustration used today? Who is the  Read more...
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Details

Document Type: Book
All Authors / Contributors: Alan Male
ISBN: 9781408173770 1408173778
OCLC Number: 862092166
Description: 160 pages : illustrations (chiefly color) ; 28 cm
Contents: Introduction : What is illustration? : Influences and significance ; The future --
1. The history of illustration : Where has it come from? Origins of visual communication ; The Renaissance and the age of Enlightenment ; The 19th century ; The golden age ; Into the contemporary scene --
Timeline --
2. A working art : Where illustration is seen : Print ; Moving image ; Installation ; Interaction --
Illustration and industry : An industry overview ; The art director --
Professional practice : The workplace experience ; Self-promotion and the portfolio ; Acquiring work --
Opportunities : Collaboration and breadth of association ; A map of context --
3. Interpreting and meeting a brief : An introduction to problem-solving and process : The intellectual and creative challenge ; An ethical perspective --
Identifying needs : Who is the client? ; Where does the illustration go and what is its media placement? --
Contextual analysis : What does it do and what is its context ; Who is the audience ; Effective communication ; Addressing a global audience --
Information-gathering and research strategies : Acquiring reference --
Subject matter : What is the theme or content? ; Understanding and empathy with subject matter ; A diversity of theme and subject --
Conceptualization and generating ideas : What has to be said and how? ; What will it look like? ; What visual language will be employed? ; Truth or metaphor --
Realisation through completion : Strategies for design and construction ; What methods will be employed? --
4. A new practice: illustration and research : The theorist-practitioner : The context for research and illustration ; Strategies --
The research project : The research degree ; Preparing for research ; Methodologies ; Completion --
Authorship : Having a 'voice' ; Application to context --
Appendix : The illustrator's agent or representative.
Other Titles: Meeting the brief
Responsibility: Alan Male.

Abstract:

This book is aimed at students and illustrators who are looking to create artworks to fulfill a specific brief, as part of their course, job or career. It leads the reader through the whole thinking process, not just of creation but from the basic essentials which are often overlooked. It explores the very foundations which underpin the choices made in creating an artwork: How is illustration used today? Who is the target audience? How is the image used to convey information? What is the message? Should it be created through truth or metaphor? Packed with lively illustrations itself, Meeting the Brief looks at everything required to make informed decisions from gathering research and the relevance of media placement, to subject matter and the use of visual language. This educational guide guides the reader through his or her brief in detail, covering both the needs of the client as well as considering the audience, in order to get the best possible illustration, not just in artistic terms but in commercial terms too.

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