Image makers : advertising, public relations, and the ethos of advocacy (Book, 2000) [WorldCat.org]
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Image makers : advertising, public relations, and the ethos of advocacy

Author: Robert Jackall; Janice M Hirota
Publisher: Chicago, Ill. : University of Chicago Press, 2000
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes or express outrage. "Image Makers" is a comprehensive analysis of modern advocacy - from commercials to public service ads to
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Document Type: Book
All Authors / Contributors: Robert Jackall; Janice M Hirota
ISBN: 0226389162 9780226389165
OCLC Number: 768395598
Description: 333 s.

Abstract:

This analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on  Read more...

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