Imagineering : innovation in the experience economy (Book, 2014) []
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Imagineering : innovation in the experience economy

Author: Gabriëlle Kuiper; Bert Smit; Monique Hondelink
Publisher: Oxfordshire, United Kingdom : CABI, [2014]
Edition/Format:   Print book : EnglishView all editions and formats

To survive in today's economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Imagineers use design methods to create  Read more...


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Document Type: Book
All Authors / Contributors: Gabriëlle Kuiper; Bert Smit; Monique Hondelink
ISBN: 9781780644653 1780644655 9789046902769 9046902765
OCLC Number: 932589782
Notes: Publié à l'origine sous le titre : De Imagineer: ontwerp betekenisvolle belevenissen. Bussum: Coutinho Publishers, c2011.
Description: xiii, 278 pages : illustrations ; 25 cm
Contents: a: Introduction Part I: Imagineering - Where and When 1: Focus Shift in Western Economies 2: From Target Group to Follow Group 3: From Brand Marketing to Identity Branding 4: A Meaningful Experience 5: Thinking in Terms of Business Models Part II: Imagineering - Who, What and How 6: How Do You Become an Imagineer? 7: The Imagineer's Work Process 8: The Imagineer's Design Methodology Part III: I, the Imagineer 9: Warming Up for the Right Side of the Brain 10: I, the Imagineer, Learn to Understand People, their Emotions and Behaviour 11: Working Towards Your Own Signature
Other Titles: Imagineer.
Responsibility: Gabriëlle Kuiper and Bert Smit ; translated by Monique Hondelink.


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