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Impacto de los medios de comunicación

Author: Shirley Biagi
Publisher: México, D.F. : Cengage learning, 2009.
Edition/Format:   Print book : Spanish : 8a edView all editions and formats
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Document Type: Book
All Authors / Contributors: Shirley Biagi
ISBN: 9789708300865 9708300861
OCLC Number: 609622714
Notes: Traducción de: Media/impact an introduction to mass media.
Description: xxxii, 463 p. : il. ; 28 cm
Contents: 1. La industria de los medios masivos. 2. Entender los medios masivos actuales. 3. Libros. 4. Periodicos. 5. Revistas. 6. Discos. 7. Radio. 8. Cine. 9. Television. 10. Comunicaciones digitales y la Web. 11. Industria de apoyo a los medios masivos. 12. Publicidad. 13. Relaciones publicas. 14. Noticias e informacion. 15. Aspectos sociales y politicos. 16. Leyes y regulacion. 17. Practicas eticas y politicas. 18. Medios internacionales. Glosario. Guia de informacion sobre medios. Indice tematico.
Other Titles: Media/impact.
Responsibility: Shirley Biagi ; traducción de Paulina García Aguilar.

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