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In search of belonging : Latinas, media, and citizenship

Author: Jillian M Báez
Publisher: Urbana : University of Illinois Press, [2018]
Series: Latinos in Chicago and the Midwest.
Edition/Format:   Print book : State or province government publication : EnglishView all editions and formats
Summary:
"Latina/os are the fastest and youngest growing group in the USA, and Spanish- and English-language media industries are creating content specifically to capture bilingual second and third generation Latina/o audiences. In particular, transnational media corporations are producing and marketing mainstream and niche media to women and youth, both considered lucrative segments of the audience. This project provides
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Material Type: Government publication, State or province government publication
Document Type: Book
All Authors / Contributors: Jillian M Báez
ISBN: 9780252041792 0252041798 9780252083419 0252083415
OCLC Number: 1004761521
Description: xi, 184 pages : illustrations ; 23 cm
Contents: Navigating and negotiating Latina beauty --
The importance of space and Latina audiences --
Revisiting hypersexuality --
Intergenerational readings --
Conclusion: Consuming citizenship and consumer citizens --
Appendices: Participant demographics ; Interview questions.
Series Title: Latinos in Chicago and the Midwest.
Other Titles: Latinas, media, and citizenship
Responsibility: Jillian M. Báez.

Abstract:

"Latina/os are the fastest and youngest growing group in the USA, and Spanish- and English-language media industries are creating content specifically to capture bilingual second and third generation Latina/o audiences. In particular, transnational media corporations are producing and marketing mainstream and niche media to women and youth, both considered lucrative segments of the audience. This project provides in-depth ethnographic analysis of how Latina/o audiences engage with both mainstream and Spanish-language media. It asks: How do Latina/o audiences, particularly women, make sense of and engage with Latina/o-oriented media? Ethnographic material provides a rare glimpse into how Latina audiences perceive mediated representations of Latinas in mainstream and Spanish-language media. At the heart of the study are a diverse group of Latinas in Chicago who vary in ethnicity, class, age, and sexual orientation"--Provided by publisher.

"In Search of Belonging explores the ways Latina/o audiences in general, and women in particular, make sense of and engage both mainstream and Spanish-language media. Jillian M. Báez's eye-opening ethnographic analysis draws on the experiences of a diverse group of Latinas in Chicago. In-depth interviews reveal Latinas viewing media images through a lens of citizenship. These women search for nothing less than recognition--and belonging--through representations of Latinas in films, advertising, telenovelas, and TV shows like Ugly Betty and Modern Family. Báez's personal interactions and research merge to create a fascinating portrait, one that privileges the perspectives of the women themselves as they consume media in complex, unpredictable ways. Innovative and informed by a wealth of new evidence, In Search of Belonging answers important questions about the ways Latinas perform citizenship in today's America."--Publisher's description

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"Baez makes a seminal contribution with this smartly researched study. She gives voice to U.S. Latinas as they enact cultural citizenship, offering important insights on how Latinas consume media for Read more...

 
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