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In search of stupidity : over 20 years of high-tech marketing disasters

Author: Merrill R Chapman
Publisher: Berkeley, CA : Apress ; New York : Distributed to the Book trade worldwide by Springer-Verlag, ©2006.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:
"In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters is the indispensable book for anyone who wishes to understand what companies do to fail, what they can do to avoid committing yesterday's mistakes yet again, and who desperately desires to never ever see their company profiled in a sequel."--Jacket.
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Genre/Form: Case studies
Cas, Études de
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Merrill R Chapman
ISBN: 9781590597217 1590597214
OCLC Number: 71275572
Description: xxxii, 373 pages : illustrations ; 23 cm
Contents: Foreword to the Second Edition Foreword to the First Edition About the Author About the Artists Acknowledgments Preface Introduction First Movers, First Mistakes: IBM, Digital Research, Apple, and Microsoft A Rather Nutty Tale: IBM and the PC Junior Positioning Puzzlers: MicroPro and Microsoft We Hate You, We Really Hate You: Ed Esber, Ashton-Tate, and Siebel Systems The Idiot Piper: OS/2 and IBM Frenchman Eats Frog, Chokes to Death: Borland and Philippe Kahn Brands for the Burning: Intel, Motorola, and Google From Godzilla to Gecko: The Long, Slow Decline of Novell Ripping PR Yarns: Microsoft and Netscape Purple Haze All Through My Brain: The Internet and ASP Busts The Strange Case of Dr. Open and Mr. Proprietary On Avoiding Stupidity Stupid Analyses Afterword: Stupid Development Tricks Glossary of Terms Selected Bibliography Index
Responsibility: Merrill R. Chapman.
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