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Inbound marketing : get found using Google, social media, and blogs

Author: Brian D Halligan; Dharmesh Shah
Publisher: Hoboken, NJ : Wiley, 2011.
Series: The new rules of social media series
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Stop pushing your message out and start pulling your customers in. Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound  Read more...
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Details

Genre/Form: Blogs
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Brian D Halligan; Dharmesh Shah
ISBN: 9781118257838 1118257839
OCLC Number: 1026921591
Notes: Includes index. - Print version record.
Description: 1 online resource (XXIII, 226 Seiten) : Illustrationen
Series Title: The new rules of social media series
Responsibility: Brian Halligan and Dharmesh Shah.

Abstract:

Stop pushing your message out and start pulling your customers in. Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, th.

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