skip to content
Inbound marketing : get found using Google, social media, and blogs Preview this item
ClosePreview this item
Checking...

Inbound marketing : get found using Google, social media, and blogs

Author: Brian Halligan; Dharmesh Shah
Publisher: Hoboken, N.J. : Wiley, ©2010.
Series: New rules of social media series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Stop pushing your message out and start pulling your customers in. Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Blogs
Additional Physical Format: Print version:
Halligan, Brian, 1967-
Inbound marketing.
Hoboken, N.J. : Wiley, ©2010
(DLC) 2009020145
(OCoLC)299694618
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Brian Halligan; Dharmesh Shah
ISBN: 9780470550175 0470550171 9780470550427 0470550422 9780470550410 0470550414 0470499311 9780470499313 9781118257838 1118257839 1282306871 9781282306875
OCLC Number: 489140556
Notes: Includes index.
Description: 1 online resource (xxiii, 226 pages) : illustrations.
Contents: Inbound Marketing: Get Found Using Google, Social Media, and Blogs; Contents; Foreword; Acknowledgments; Introduction; Part One: Inbound Marketing; Chapter 1: Shopping Has Changed ... Has Your Marketing?; Chapter 2: Is Your Web Site a Marketing Hub?; Chapter 3: Are You Worthy?; Part Two: Get Found By Prospects; Chapter 4: Create Remarkable Content; Chapter 5: Get Found in the Blogosphere; Chapter 6: Getting Found in Google; Chapter 7: Get Found in Social Media; Part Three: Converting Customers; Chapter 8: Convert Visitors into Leads; Chapter 9: Convert Prospects into Leads.
Series Title: New rules of social media series.
Responsibility: Brian Halligan and Dharmesh Shah.

Abstract:

Stop pushing your message out and start pulling your customers in. Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, th.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/489140556> # Inbound marketing : get found using Google, social media, and blogs
    a schema:Book, schema:MediaObject, schema:CreativeWork ;
    library:oclcnum "489140556" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/803666371#Place/hoboken_n_j> ; # Hoboken, N.J.
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nju> ;
    rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://www.contentreserve.com/TitleInfo.asp?ID={449DB82A-14E9-45FA-AAEC-DB01AC58A88D}&Format=410'" ;
    rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://images.contentreserve.com/ImageType-100/0128-1/{449DB82A-14E9-45FA-AAEC-DB01AC58A88D}Img100.jpg'" ;
    rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://www.contentreserve.com/TitleInfo.asp?ID={449DB82A-14E9-45FA-AAEC-DB01AC58A88D}&Format=900'" ;
    rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://www.contentreserve.com/TitleInfo.asp?ID={449DB82A-14E9-45FA-AAEC-DB01AC58A88D}&Format=50'" ;
    schema:about <http://experiment.worldcat.org/entity/work/data/803666371#Topic/marknadsforing_bloggar> ; # Marknadsföring--bloggar
    schema:about <http://experiment.worldcat.org/entity/work/data/803666371#Topic/business_&_economics_mail_order> ; # BUSINESS & ECONOMICS--Mail Order
    schema:about <http://experiment.worldcat.org/entity/work/data/803666371#Topic/business_&_economics_marketing_multilevel> ; # BUSINESS & ECONOMICS--Marketing--Multilevel
    schema:about <http://id.loc.gov/authorities/subjects/sh2010003028> ; # Marketing--Blogs
    schema:about <http://experiment.worldcat.org/entity/work/data/803666371#Topic/business_&_economics_e_commerce_internet_marketing> ; # BUSINESS & ECONOMICS--E-Commerce--Internet Marketing
    schema:about <http://id.worldcat.org/fast/885533> ; # Customer relations
    schema:about <http://dewey.info/class/658.872/e22/> ;
    schema:about <http://id.loc.gov/authorities/subjects/sh2010113589> ; # Social media--Economic aspects
    schema:about <http://id.worldcat.org/fast/977272> ; # Internet marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/803666371#Topic/marketing> ; # Marketing
    schema:about <http://id.worldcat.org/fast/1398583> ; # Google.
    schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/803666371#Topic/world_wide_web_2_0> ; # World Wide Web 2.0
    schema:about <http://experiment.worldcat.org/entity/work/data/803666371#Topic/kundrelationer> ; # Kundrelationer
    schema:about <http://experiment.worldcat.org/entity/work/data/803666371#Topic/business_&_economics_marketing_direct> ; # BUSINESS & ECONOMICS--Marketing--Direct
    schema:about <http://id.worldcat.org/fast/1767769> ; # Social media--Economic aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/803666371#Topic/marknadsforing_via_internet> ; # Marknadsföring via internet
    schema:about <http://experiment.worldcat.org/entity/work/data/803666371#CreativeWork/google> ; # Google.
    schema:about <http://experiment.worldcat.org/entity/work/data/803666371#Topic/business_&_economics_marketing_telemarketing> ; # BUSINESS & ECONOMICS--Marketing--Telemarketing
    schema:about <http://experiment.worldcat.org/entity/work/data/803666371#Topic/sociala_medier_ekonomiska_aspekter> ; # Sociala medier--ekonomiska aspekter
    schema:bookFormat schema:EBook ;
    schema:contributor <http://viaf.org/viaf/165726609> ; # Dharmesh Shah
    schema:copyrightYear "2010" ;
    schema:creator <http://viaf.org/viaf/163547466> ; # Brian Halligan
    schema:datePublished "2010" ;
    schema:description "Inbound Marketing: Get Found Using Google, Social Media, and Blogs; Contents; Foreword; Acknowledgments; Introduction; Part One: Inbound Marketing; Chapter 1: Shopping Has Changed ... Has Your Marketing?; Chapter 2: Is Your Web Site a Marketing Hub?; Chapter 3: Are You Worthy?; Part Two: Get Found By Prospects; Chapter 4: Create Remarkable Content; Chapter 5: Get Found in the Blogosphere; Chapter 6: Getting Found in Google; Chapter 7: Get Found in Social Media; Part Three: Converting Customers; Chapter 8: Convert Visitors into Leads; Chapter 9: Convert Prospects into Leads."@en ;
    schema:description "Stop pushing your message out and start pulling your customers in. Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, th."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/803666371> ;
    schema:genre "Blogs"@en ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/803666371#Series/new_rules_of_social_media_series> ; # New rules of social media series.
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/803666371#Series/the_new_rules_of_social_media_series> ; # The new rules of social media series
    schema:isSimilarTo <http://www.worldcat.org/oclc/299694618> ;
    schema:name "Inbound marketing : get found using Google, social media, and blogs"@en ;
    schema:productID "489140556" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/489140556#PublicationEvent/hoboken_n_j_wiley_2010> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/803666371#Agent/wiley> ; # Wiley
    schema:url <http://www.library.yorku.ca/e/resolver/id/1888300> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=468748> ;
    schema:url <http://ebooks.kcls.org/ContentDetails.htm?id=449DB82A-14E9-45FA-AAEC-DB01AC58A88D> ;
    schema:url <http://site.ebrary.com/id/10351922> ;
    schema:url <http://www.books24x7.com/marc.asp?bookid=33700> ;
    schema:url <http://www.123library.org/book_details/?id=8449> ;
    schema:url <http://www.myilibrary.com?id=230687> ;
    schema:url <http://0-onlinelibrary.wiley.com.pugwash.lib.warwick.ac.uk/doi/book/10.1002/9781118257838> ;
    schema:url <http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780470550175> ;
    schema:url <https://onlinelibrary.wiley.com/doi/book/10.1002/9781118257838> ;
    schema:url <https://cornell-library.skillport.com/skillportfe/main.action?assetid=33700> ;
    schema:url <http://dx.doi.org/10.1002/9781118257838> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=3058027> ;
    schema:url <http://www.myilibrary.com?id=230687&ref=toc> ;
    schema:url <http://books.eclibrary.ca/isbn/9780470499313> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=294494> ;
    schema:url "http://www.contentreserve.com/TitleInfo.asp?ID={449DB82A-14E9-45FA-AAEC-DB01AC58A88D}&Format=410" ;
    schema:url "http://www.contentreserve.com/TitleInfo.asp?ID={449DB82A-14E9-45FA-AAEC-DB01AC58A88D}&Format=50" ;
    schema:url <http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018941149&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA> ;
    schema:url <http://catalogimages.wiley.com/images/db/jimages/9780470499313.jpg> ;
    schema:url "http://www.contentreserve.com/TitleInfo.asp?ID={449DB82A-14E9-45FA-AAEC-DB01AC58A88D}&Format=900" ;
    schema:url <http://listenalaska.lib.overdrive.com/ContentDetails.htm?ID=449DB82A-14E9-45FA-AAEC-DB01AC58A88D> ;
    schema:url "http://images.contentreserve.com/ImageType-100/0128-1/{449DB82A-14E9-45FA-AAEC-DB01AC58A88D}Img100.jpg" ;
    schema:url <http://books.scholarsportal.info/viewdoc.html?id=/ebooks/ebooks2/pda/2011-12-01/1/14410.9780470550175> ;
    schema:url <http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=468748> ;
    schema:workExample <http://worldcat.org/isbn/9780470550427> ;
    schema:workExample <http://worldcat.org/isbn/9780470550175> ;
    schema:workExample <http://worldcat.org/isbn/9781282306875> ;
    schema:workExample <http://worldcat.org/isbn/9781118257838> ;
    schema:workExample <http://worldcat.org/isbn/9780470550410> ;
    schema:workExample <http://worldcat.org/isbn/9780470499313> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/489140556> ;
    .


Related Entities

<http://books.eclibrary.ca/isbn/9780470499313>
    rdfs:comment "Access restricted to Education Centre Library use, and to students, faculty, and staff of Nipissing University." ;
    .

<http://dx.doi.org/10.1002/9781118257838>
    rdfs:comment "An electronic book accessible through the World Wide Web; click for information" ;
    .

<http://experiment.worldcat.org/entity/work/data/803666371#Place/hoboken_n_j> # Hoboken, N.J.
    a schema:Place ;
    schema:name "Hoboken, N.J." ;
    .

<http://experiment.worldcat.org/entity/work/data/803666371#Series/new_rules_of_social_media_series> # New rules of social media series.
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/489140556> ; # Inbound marketing : get found using Google, social media, and blogs
    schema:name "New rules of social media series." ;
    .

<http://experiment.worldcat.org/entity/work/data/803666371#Series/the_new_rules_of_social_media_series> # The new rules of social media series
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/489140556> ; # Inbound marketing : get found using Google, social media, and blogs
    schema:name "The new rules of social media series" ;
    .

<http://experiment.worldcat.org/entity/work/data/803666371#Topic/business_&_economics_e_commerce_internet_marketing> # BUSINESS & ECONOMICS--E-Commerce--Internet Marketing
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--E-Commerce--Internet Marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/803666371#Topic/business_&_economics_mail_order> # BUSINESS & ECONOMICS--Mail Order
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Mail Order"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/803666371#Topic/business_&_economics_marketing_direct> # BUSINESS & ECONOMICS--Marketing--Direct
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Marketing--Direct"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/803666371#Topic/business_&_economics_marketing_multilevel> # BUSINESS & ECONOMICS--Marketing--Multilevel
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Marketing--Multilevel"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/803666371#Topic/business_&_economics_marketing_telemarketing> # BUSINESS & ECONOMICS--Marketing--Telemarketing
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Marketing--Telemarketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/803666371#Topic/marknadsforing_bloggar> # Marknadsföring--bloggar
    a schema:Intangible ;
    schema:name "Marknadsföring--bloggar"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/803666371#Topic/marknadsforing_via_internet> # Marknadsföring via internet
    a schema:Intangible ;
    schema:name "Marknadsföring via internet"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/803666371#Topic/sociala_medier_ekonomiska_aspekter> # Sociala medier--ekonomiska aspekter
    a schema:Intangible ;
    schema:name "Sociala medier--ekonomiska aspekter"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/803666371#Topic/world_wide_web_2_0> # World Wide Web 2.0
    a schema:Intangible ;
    schema:name "World Wide Web 2.0"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2010003028> # Marketing--Blogs
    a schema:Intangible ;
    schema:name "Marketing--Blogs"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2010113589> # Social media--Economic aspects
    a schema:Intangible ;
    schema:name "Social media--Economic aspects"@en ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
    schema:name "Marketing"@en ;
    .

<http://id.worldcat.org/fast/1398583> # Google.
    a schema:CreativeWork ;
    schema:name "Google." ;
    .

<http://id.worldcat.org/fast/1767769> # Social media--Economic aspects
    a schema:Intangible ;
    schema:name "Social media--Economic aspects"@en ;
    .

<http://id.worldcat.org/fast/885533> # Customer relations
    a schema:Intangible ;
    schema:name "Customer relations"@en ;
    .

<http://id.worldcat.org/fast/977272> # Internet marketing
    a schema:Intangible ;
    schema:name "Internet marketing"@en ;
    .

<http://listenalaska.lib.overdrive.com/ContentDetails.htm?ID=449DB82A-14E9-45FA-AAEC-DB01AC58A88D>
    rdfs:comment "This item is available as a downloadable title for registered borrowers of participating ListenAlaska libraries. Click here for access and availability" ;
    .

<http://viaf.org/viaf/163547466> # Brian Halligan
    a schema:Person ;
    schema:birthDate "1967" ;
    schema:familyName "Halligan" ;
    schema:givenName "Brian" ;
    schema:name "Brian Halligan" ;
    .

<http://viaf.org/viaf/165726609> # Dharmesh Shah
    a schema:Person ;
    schema:birthDate "1967" ;
    schema:familyName "Shah" ;
    schema:givenName "Dharmesh" ;
    schema:name "Dharmesh Shah" ;
    .

<http://worldcat.org/isbn/9780470499313>
    a schema:ProductModel ;
    schema:isbn "0470499311" ;
    schema:isbn "9780470499313" ;
    .

<http://worldcat.org/isbn/9780470550175>
    a schema:ProductModel ;
    schema:isbn "0470550171" ;
    schema:isbn "9780470550175" ;
    .

<http://worldcat.org/isbn/9780470550410>
    a schema:ProductModel ;
    schema:isbn "0470550414" ;
    schema:isbn "9780470550410" ;
    .

<http://worldcat.org/isbn/9780470550427>
    a schema:ProductModel ;
    schema:isbn "0470550422" ;
    schema:isbn "9780470550427" ;
    .

<http://worldcat.org/isbn/9781118257838>
    a schema:ProductModel ;
    schema:isbn "1118257839" ;
    schema:isbn "9781118257838" ;
    .

<http://worldcat.org/isbn/9781282306875>
    a schema:ProductModel ;
    schema:isbn "1282306871" ;
    schema:isbn "9781282306875" ;
    .

<http://www.worldcat.org/oclc/299694618>
    a schema:CreativeWork ;
    rdfs:label "Inbound marketing." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/489140556> ; # Inbound marketing : get found using Google, social media, and blogs
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.