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Inbound marketing : get found using Google, social media, and blogs

Autor: Brian Halligan; Dharmesh Shah
Editora: Hoboken, N.J. : Wiley, ©2010.
Séries: New rules of social media series.
Edição/Formato   e-book : Documento : InglêsVer todas as edições e formatos
Resumo:
Stop pushing your message out and start pulling your customers in. Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound  Ler mais...
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Detalhes

Gênero/Forma: Electronic books
Blogs
Formato Físico Adicional: Print version:
Halligan, Brian, 1967-
Inbound marketing.
Hoboken, N.J. : Wiley, ©2010
(DLC) 2009020145
(OCoLC)299694618
Tipo de Material: Documento, Recurso Internet
Tipo de Documento Recursos de internet, Arquivo de computador
Todos os Autores / Contribuintes: Brian Halligan; Dharmesh Shah
ISBN: 9780470550175 0470550171 9780470550427 0470550422 9780470550410 0470550414 0470499311 9780470499313 9781118257838 1118257839 1282306871 9781282306875
Número OCLC: 489140556
Notas: Includes index.
Descrição: 1 online resource (xxiii, 226 pages) : illustrations
Conteúdos: Inbound Marketing: Get Found Using Google, Social Media, and Blogs; Contents; Foreword; Acknowledgments; Introduction; Part One: Inbound Marketing; Chapter 1: Shopping Has Changed ... Has Your Marketing?; Chapter 2: Is Your Web Site a Marketing Hub?; Chapter 3: Are You Worthy?; Part Two: Get Found By Prospects; Chapter 4: Create Remarkable Content; Chapter 5: Get Found in the Blogosphere; Chapter 6: Getting Found in Google; Chapter 7: Get Found in Social Media; Part Three: Converting Customers; Chapter 8: Convert Visitors into Leads; Chapter 9: Convert Prospects into Leads.
Título da Série: New rules of social media series.
Responsabilidade: Brian Halligan and Dharmesh Shah.

Resumo:

Stop pushing your message out and start pulling your customers in. Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, th.

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