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Inbound marketing : Get found using Google, social media, and blogs

Author: Brian Halligan; Dharmesh Shah
Publisher: Hoboken, N.J. : Wiley, 2010
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Stop pushing your message out and start pulling your customers in. Traditional 'outbound' marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services.  Read more...
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Details

Genre/Form: Blogs
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Brian Halligan; Dharmesh Shah
ISBN: 9780470550175 0470550171 9780470499313 0470499311
OCLC Number: 768334183
Description: 1 online resource (xxiii, 226 p.) illustrations

Abstract:

Stop pushing your message out and start pulling your customers in. Traditional 'outbound' marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. "Inbound Marketing" helps you take advantage of this change by showing you how to get found by customers online. "Inbound Marketing" is a how-to guide to getting found via Google, the blogosphere, and social media sites. It helps you to: improve your rankings in Google to get more traffic; build and promote a blog for your business; grow and nurture a community in Facebook, LinkedIn, Twitter, etc.; and, measure what matters and do more of what works online. The rules of marketing have changed, and your business can benefit from this change. "Inbound Marketing" shows you how to get found by more prospects already looking for what you have to sell

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