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Inbound marketing : get found using google, social media, and blogs

Author: B Halligan; Dharmesh Shah; David Meerman Scott
Publisher: Hoboken, N.J. : Wiley, 2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Stop pushing your message out and start pulling your customers inTraditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound  Read more...
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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: B Halligan; Dharmesh Shah; David Meerman Scott
ISBN: 9780470550427 0470550422
OCLC Number: 864889173
Notes: Title from resource description page (Recorded Books, viewed November 21, 2013).
Description: 1 online resource
Responsibility: Brian Halligan, David Meerman Scott and Dharmesh Shah.

Abstract:

Stop pushing your message out and start pulling your customers inTraditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. Improve your rankings in Google to get more traffic Build and promote a blog for your business Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. Measure what matters and do more of what works onlineThe rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

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