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Indian Fashion : Tradition, Innovation, Style.

Author: Arti Sandhu
Publisher: London : Bloomsbury Publishing PLC, 2014. ©2014.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Summary:
Fashion in India is distinctly unique, in its aesthetics, systems, designers and influences. Indian Fashion is the first study of its kind to examine the social, political, global and local elements that give shape to this multifaceted center. Spanning India's long historical contribution to global fashion to the emergence of today's vibrant local fashion scene, Sandhu provides a comprehensive overview of the Indian  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version
Sandhu, Arti
Indian Fashion : Tradition, Innovation, Style
London : Bloomsbury Publishing PLC,c2014
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Arti Sandhu
ISBN: 9781472590848 1472590848
OCLC Number: 1097115111
Description: 1 online resource (225 pages)
Contents: FC --
Half Title --
Title Page --
Copyright --
Contents --
Acknowledgments --
Preface --
List of Illustrations --
A Note on Hindi and Indian Terms in this Book --
Glossary of Terms --
1. Introduction: Indian Fashion --
2. A Brief History of Dress, Difference and Fashion Change in India --
3. Contemporary Fashion Practice in Urban India --
4. Reel to Real Life: Re-Fashioning India from Bollywood to Street --
5. Desi-Chic: The Image and Ideals of Fashion in Indian Magazines --
6. Darzi to "Designer" :Crafting Couture and High-Fashion for India --
7. Conclusion: "Wrapping it up" --
Bibliography --
Index --
Plate Section.

Abstract:

Fashion in India is distinctly unique, in its aesthetics, systems, designers and influences. Indian Fashion is the first study of its kind to examine the social, political, global and local elements that give shape to this multifaceted center. Spanning India's long historical contribution to global fashion to the emergence of today's vibrant local fashion scene, Sandhu provides a comprehensive overview of the Indian fashion world. From elite high-end to street style of the masses, the book explores the complex realities of Indian dress through key issues such as identity, class, youth and media. This ground-breaking book does not simply apply western fashion theory to an Indian context, but allows for a holistic understanding of how fashion is created, worn, displayed and viewed in India. Accessibly written, Indian Fashion will be a fantastic resource for students of fashion, cultural studies and anthropology.

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