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The Influence of Evoked Nostalgic Memories on Consumers' Response to Brand Communications.

Author: Steffi Gal
Publisher: Göttingen : Cuvillier Verlag, 2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Gal, Steffi.
Influence of Evoked Nostalgic Memories on Consumers' Response to Brand Communications.
Göttingen : Cuvillier Verlag, ©2009
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Steffi Gal
ISBN: 9783736930582 3736930585
OCLC Number: 1003264351
Description: 1 online resource (166 pages)
Contents: Table of Contents; 1. Introduction; 2. Psychometric Assessment and Determination of Individually Different Responses to Marketing Stimuli; 3. Nostalgia in General and in Marketing; 4. Extrinsic Brand Cues as Drivers of Nostalgic Associations; 5. Theoretical Framework and Hypotheses Development; 6. General Discussion; 7. Summary; 8. Zusammenfassung (German Summary); References; Appendix.

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