Influence : science and practice (eBook, 2009) [WorldCat.org]
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Influence : science and practice
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Influence : science and practice

Author: Robert B Cialdini
Publisher: Pymble, NSW ; New York, NY : HarperCollins ebooks, 2009.
Series: Collins Business Essentials Ser.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how  Read more...
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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Robert B Cialdini
ISBN: 9780061899904 0061899909 9780061899874 0061899879 9780061899881 0061899887
OCLC Number: 431927398
Description: 1 online resource (xiv, 320 pages) : illustrations, portraits
Contents: Weapons of influence --
Reciprocation : the old give and take--and take --
Commitment and consistency : hobgoblins of the mind --
Social proof : truths are us --
Liking : the friendly thief --
Authority : directed deference --
Scarcity : the rule of the few --
Epilogue. Instant influence : primitive consent for an automatic age.
Series Title: Collins Business Essentials Ser.
Responsibility: Robert B. Cialdini.

Abstract:

Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.

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