Influence : the psychology of persuasion (Book, 2007) []
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Influence : the psychology of persuasion

Author: Robert B Cialdini
Publisher: New York, NY : Collins, 2007
Series: Collins business essentials
Edition/Format:   Print book : English : Rev. ed
Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.  Read more...

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Document Type: Book
All Authors / Contributors: Robert B Cialdini
ISBN: 9780061241895 006124189X
OCLC Number: 475112355
Description: xiv, 320 s. : illustrations
Series Title: Collins business essentials
Responsibility: Robert B. Cialdini


Explains the psychology of why people say "yes" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend  Read more...


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For markters, this book is among the most important books written in the last ten years. -- Journal of Mariketing Research Influence should be required reading for all business majors. -- Journal of Read more...

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