Influence : the psychology of persuasion (Book, 2007) [WorldCat.org]
skip to content
Influence : the psychology of persuasion Preview this item
ClosePreview this item
Checking...

Influence : the psychology of persuasion

Author: Robert B Cialdini
Publisher: New York : Collins Business, [2007] ©2007
Series: Collins business essentials.
Edition/Format:   Print book : English : Revised edition.; First Collins business essentials editionView all editions and formats
Summary:
Dr. Robert Cialdini explains the psychology of why people say "yes"--And how to apply these understandings. You'll learn the six universal principles, how to use them to become a skilled persuader -- and how to defend yourself against them.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Robert B Cialdini
ISBN: 9780061241895 006124189X
OCLC Number: 77527024
Description: xiv, 320 pages : illustrations, portraits ; 21 cm
Contents: Weapons of influence --
Reciprocation: The old give and take, and take --
Commitment and consistency: Hobgoblins of the mind --
Social proof: Truths are us --
Liking: The friendly thief --
Authority: Directed deference --
Scarcity: The rule of the few --
Instant influence: Primitive consent for an automatic age.
Series Title: Collins business essentials.
Other Titles: Psychology of persuasion
Responsibility: Robert B. Cialdini.
More information:

Abstract:

Explains the psychology of why people say "yes" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend  Read more...

Reviews

Editorial reviews

Publisher Synopsis

For markters, this book is among the most important books written in the last ten years. -- Journal of Mariketing Research Influence should be required reading for all business majors. -- Journal of Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

All user tags (2)

View most popular tags as: tag list | tag cloud

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.