Influencer Marketing : Who really influences your customers? (Book, 2008) [WorldCat.org]
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Influencer Marketing : Who really influences your customers?

Author: Duncan Brown; Nick Hayes
Publisher: London (GB) : Routledge, Taylor & Francis Group, 2008, ©2008.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Duncan Brown; Nick Hayes
ISBN: 9781138144705 1138144703 9780750686006 0750686006
OCLC Number: 1002213246
Notes: Includes index.
Description: 1 v. (xiv-235) : illustrations ; 25 cm
Contents: Foreword From 'The Dip' by Seth GodinPreface Nick HayesIntroduction xi Duncan Brown and Nick Hayes 1 Marketing is broken 2 What's wrong with traditional marketing today? 4 Decision-maker ecosystems 5 How influence works 6 Who are your influencers? 7 Identifying and ranking influencers 8 Who should evaluate the influencers in your market? 9 Marketing to influencers 10 Good, bad and ugly influencers11 Marketing through influencers 12 Marketing with influencers 13 Evaluating influencer marketing 14 Influencer marketing and word of mouth 15 Social media - the new influence enablers 16 Influencing through social media 17 Influencing consumers 18 Influencers in consumer markets 19 How to structure influencer marketing in your organisation 20 Making influencer marketing work for your company 21 The future of influencer marketing Index
Responsibility: by Duncan Brown and Nick Hayes.

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Brown and Hayes have written a wonderful, well structured and easy to read page turner about a fascinating idea that should affect the way every thinking marketer should see the world. Christoph Read more...

 
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