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Influencer : the new science of leading change : 2nd ed.

Publisher: New York : McGraw-Hill Education, 2013.
Series: VitalSmarts.
Edition/Format:   Print book : English
Summary:

Combines the insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. This title helps you learn how to: identify  Read more...

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Document Type: Book
ISBN: 9780071808866 0071808868
OCLC Number: 906874546
Notes: Original ed. subtitled: The power to change anything.
Contents: Leadership is influence -- The three keys to influence -- Find vital behaviors -- Help them love what they hate -- Help them do what they can't -- Provide encouragement -- Provide assistance -- Change their economy -- Change their space -- Become an influencer.
Description: xi, 318 pages : illustrations ; 24 cm
Contents: Acknowledgments Part 1. T he New Science of Leading Change1. Leadership Is Influence Leadership calls for changing people's behavior. Influencers are those leaders who understand how to create rapid, profound, and sustainable behavior change.2. The Three Keys to Influence Influencers do three things better than others. They areclearer about the results they want to achieve and how theywill measure them. They focus on a small number of vitalbehaviors that will help them achieve those results. Theyoverdetermine change by amassing six sources of influencethat both motivate and enable the vital behaviors.3. Find Vital Behaviors Not all moments are created equal. Influencers focus onhelping people change a small number of high-leveragebehaviors during crucial moments.Part 2. Engage Six Sources4. Help Them Love What They Hate Personal Motivation Influencers help people change how they feel about vitalbehaviors by connecting them with human consequencesboth through direct experience and through potent stories.5. Help Them Do What They Can'tPersonal Ability New behavior requires new skills. Overinvest in helpingpeople learn how to master skills and emotions.6. Provide Encouragement Social MotivationHarness the power of social influence by engaging leadersand opinion leaders in encouraging vital behaviors.7. Provide Assistance Social Ability People need more than just encouragement; they oftenneed help in order to change how they act during crucialmoments.8. Change Their Economy Structural Motivation Modestly and intelligently reward early successes.Punish only when necessary. Be sure to use incentivesthird, not first.9. Change Their Space Structural Ability Change people's physical surroundings to make goodbehavior easier and bad behavior harder.10 Become an Influencer Influence doesn't come by accident. It comes throughcareful diagnosis, patient testing, and eventual successwith all three keys to influence.Works CitedIndex
Series Title: VitalSmarts.

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