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Influencing sales through store design

Author: Rick D Saucier
Publisher: Lewiston, N.Y. : Edwin Mellen Press, ©2001.
Series: Mellen studies in business, v. 14.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

There is a recognition that space affects customer behaviour and that design and the increasing use of atmosphere is an important shaper and modifier of customer behaviour. This work looks at  Read more...

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Document Type: Book
All Authors / Contributors: Rick D Saucier
ISBN: 0773475982 9780773475984 088946152X 9780889461529
OCLC Number: 44619449
Description: xiii, 88 pages : illustrations (some color) ; 24 cm.
Contents: Review of Literature --
Shaping Retail Space --
A Brief History of Design --
Store Dynamics --
Methodology --
Hypothesis and Research Design --
Library Review --
Interviews and Consultations --
Personal Experiences --
Results --
Increase Circulation --
Turbulence --
Increase Comfort Levels --
Atmosphere/Environment --
Facilitate Shopping Efficiency.
Series Title: Mellen studies in business, v. 14.
Responsibility: Rick D. Saucier.

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