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The informed student guide to marketing

Author: Philip J Kitchen; Tony Proctor
Publisher: London : Thomson Learning, ©2001.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The Informed Student Guide to Marketing has been compiled by a team of recognised marketing experts from the UK and around the world to equip students with basic reference material for everything they need to know about marketing. The Guide comprises an A-Z listing of over 400 entries - including coverage of the most recent conceptual developments in this rapidly changing field." "Each entry has been carefully  Read more...
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Document Type: Book
All Authors / Contributors: Philip J Kitchen; Tony Proctor
ISBN: 186152546X 9781861525468
OCLC Number: 47698775
Description: xi, 321 pages : illustrations ; 24 cm
Other Titles: Marketing
Responsibility: edited by Philip J. Kitchen and Tony Proctor.

Abstract:

"The Informed Student Guide to Marketing has been compiled by a team of recognised marketing experts from the UK and around the world to equip students with basic reference material for everything they need to know about marketing. The Guide comprises an A-Z listing of over 400 entries - including coverage of the most recent conceptual developments in this rapidly changing field." "Each entry has been carefully devised to provide essential and relevant definitions of the core theories, approaches and jargon adopted by those in the marketing profession. The Informed Student Guide to Marketing provides an ideal 'first base' for undergraduates or those new to marketing studies, and an invaluable reference 'bible' for those already familiar with the subject."--BOOK JACKET.

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