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Innengerichtetes identitätsbasiertes Markenmanagement

Author: Sabrina Zeplin
Publisher: Wiesbaden : Dt. Univ.-Verl., 2006.
Dissertation: Zugl.: Bremen, Universiẗat, Diss., 2005.
Series: Gabler-Edition Wissenschaft : Innovatives Markenmanagement
Edition/Format:   Thesis/dissertation : Thesis/dissertation : German : 1. AuflView all editions and formats
Publication:Innengerichtetes identitätsbasiertes Markenmanagement.
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Material Type: Thesis/dissertation, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Sabrina Zeplin
ISBN: 3835002996 9783835002999
OCLC Number: 165881443
Description: XXII, 301 Seiten : Diagramme ; 210 x 148 mm.
Series Title: Gabler-Edition Wissenschaft : Innovatives Markenmanagement
Responsibility: Sabrina Zeplin.
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