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Innengerichtetes Markenmanagement : Ansätze zur Schaffung und Erhaltung von Brand Commitment in markenorientierten Unternehmen

Author: Christoph Burmann; Sabrina Zeplin
Publisher: Münster : Lit, 2006.
Series: Markenmanagement, Bd. 2.
Edition/Format:   Print book : German
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Christoph Burmann; Sabrina Zeplin
ISBN: 3825892808 9783825892807
OCLC Number: 165893174
Notes: Literaturverz. S. 91 - 108.
Description: XII, 108 Seiten : Illustrationen, Diagramme ; 21 cm.
Series Title: Markenmanagement, Bd. 2.
Responsibility: Christoph Burmann ; Sabrina Zeplin.

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