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Innovation and marketing in the video game industry : avoiding the performance trap

Author: David T A Wesley; Gloria Barczak
Publisher: Farnham, Surrey, England : Gower ; Burlington, VT : Ashgate, ©2010.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Based on extensive research into the business and marketing strategies of the video game industry, Wesley and Barczak consider how and why, in the search for the holy grail of high definition gaming, many companies have become ensnared in a 'performance trap' that causes them to lose sight of the customer.
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Document Type: Book
All Authors / Contributors: David T A Wesley; Gloria Barczak
ISBN: 9780566091674 0566091674 9780566091681 0566091682
OCLC Number: 496281579
Description: xiv, 262 pages : illustrations ; 25 cm
Contents: Shigeru Miyamoto and the art of Donkey Kong --
Nintendo's dark age --
Playstation dreams --
Xbox empire --
The brain age : handheld consoles and their impact on adult gamers --
Rings of death --
The Playstation 3 : Sony's "supercomputer" --
Blu-rays and netfilx : defining "the ultimate high-definition experience" --
The Wii revolution --
Game development and the rise of casual games --
Guitar hero nation.
Responsibility: David Wesley and Gloria Barczak.
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Abstract:

Video games have had a greater impact on our society than almost any other leisure activity. This title helps readers discover how some video game companies are challenging normal industry rules by  Read more...

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'A great read for anyone interested in video games and the entertainment business. Wesley and Barczak craft a compelling read based through the history of video games - the unexpected success stories Read more...

 
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