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Innovation equity : assessing and managing the monetary value of new products and services

Author: Elie Ofek; Eitan Muller; Barak Libai
Publisher: Chicago : The University of Chicago Press, 2017.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This text bridges the gap between what academics know and what innovation stakeholders- from managers, to investors, to analysts, to consumers-need to know about how new products and services are expected to perform in the marketplace.
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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Elie Ofek; Eitan Muller; Barak Libai
ISBN: 9780226394145 022639414X 9780226618296 0226618293
OCLC Number: 990315854
Notes: Previously issued in print: 2016.
Target Audience: Specialized.
Description: 1 online resource : illustrations (black and white)
Responsibility: Elie Ofek, Eitan Muller, and Barak Libai.

Abstract:

This text bridges the gap between what academics know and what innovation stakeholders- from managers, to investors, to analysts, to consumers-need to know about how new products and services are expected to perform in the marketplace.

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"In taking a practical look at how managers can use diffusion of innovations modeling, the authors have themselves taken an innovative perspective by merging that work with lifetime customer value Read more...

 
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