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Innovation heroes : understanding customers as a valuable innovation resource

Author: Joseph Tidd; Fiona Schweitzer
Publisher: New Jersey : World Scientific, [2018] ©2018
Series: Series on technology management, Volume 31.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls. This title is an essential read for research and  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Tidd, Joseph, 1960-
Innovation heroes.
New Jersey : World Scientific, [2018]
(DLC) 2018002462
(OCoLC)1022659670
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Joseph Tidd; Fiona Schweitzer
ISBN: 9781786345370 1786345374
OCLC Number: 1038475975
Description: 1 online resource.
Series Title: Series on technology management, Volume 31.
Responsibility: Joe Tidd (University of Sussex, UK), Fiona Schweitzer (Grenoble Ecole de Management, France).

Abstract:

"This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls. This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them."--Publisher's website.

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