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Innovativer Einsatz digitaler Medien im Marketing : Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele

Author: Lothar Winnen; Alexander Rühle; Alexander Wrobel
Publisher: Wiesbaden, Germany : Springer Gabler, [2019]
Edition/Format:   eBook : Document : GermanView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Innovativer Einsatz digitaler Medien im Marketing.
Wiesbaden, Germany : Springer Gabler, [2019]
(OCoLC)1038403657
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Lothar Winnen; Alexander Rühle; Alexander Wrobel
ISBN: 9783658167745 3658167742
OCLC Number: 1056952083
Description: 1 online resource
Responsibility: Hrsg., Lothar Winnen, Alexander Rühle und Alexander Wrobel.

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