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The innovator's dilemma : when new technologies cause great firms to fail

Author: Clayton M Christensen; Don Leslie
Publisher: [Minneapolis, Minn.] : HighBridge Co., [2007]
Edition/Format:   eAudiobook : Document : EnglishView all editions and formats
Summary:
Great companies can fail--not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations--"disruptive technologies" that create the products and opportunities of the future. Radical thinking ... and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M.  Read more...
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Genre/Form: Audiobooks
Additional Physical Format: (OCoLC)44968754
Material Type: Document, Audio book, etc., Internet resource
Document Type: Internet Resource, Computer File, Sound Recording
All Authors / Contributors: Clayton M Christensen; Don Leslie
ISBN: 9781598874365 1598874365
OCLC Number: 144377746
Notes: Downloadable audio file.
Title from: Title details screen.
Abridged.
Duration: 2:21:39.
Performer(s): Read by Don Leslie.
Details: Requires OverDrive Media Console (file size: 33930 KB).; Mode of access: World Wide Web.
Responsibility: Clayton M. Christensen.

Abstract:

Great companies can fail--not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations--"disruptive technologies" that create the products and opportunities of the future. Radical thinking ... and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming--and how to respond for success.

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