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Inside Saatchi & Saatchi

Author: Jennifer Clayton; British Broadcasting Corporation,
Publisher: London, England : BBC Worldwide, 2005.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
Saatchi and Saatchi is one of the biggest names in advertising, with millions of pounds passing through their offices worldwide year on year. They have created many memorable advertising campaigns, but the launch of Brazilian spirit Sagatiba could be one of their toughest challenges yet. With a £20 million budget, Saatchi and Saatchi's job is to make it a global brand like Bacardi. The problem is, no one outside of  Read more...
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Details

Genre/Form: Documentary television programs
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Jennifer Clayton; British Broadcasting Corporation,
OCLC Number: 1089741917
Language Note: In English.
Notes: Title from resource description page (viewed January 28, 2019).
Performer(s): Narrator, Robert Lindsay.
Description: 1 online resource (39 minutes)
Other Titles: Inside Saatchi and Saatchi
Responsibility: produced and directed by Jennifer Clayton ; BBC.

Abstract:

Saatchi and Saatchi is one of the biggest names in advertising, with millions of pounds passing through their offices worldwide year on year. They have created many memorable advertising campaigns, but the launch of Brazilian spirit Sagatiba could be one of their toughest challenges yet. With a £20 million budget, Saatchi and Saatchi's job is to make it a global brand like Bacardi. The problem is, no one outside of Brazil has heard of it. Following the process behind the creation of the Sagatiba campaign, this programme reveals the inner-workings of an advertising agency synonymous with success.

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