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Inside the business of graphic design : 60 leaders share their secrets of success

Author: Catharine M Fishel
Publisher: New York : Allworth Press, ©2003.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Based on interviews with over 60 graphic design business owners, this volume seeks to cast light on the risks, requirements and rewards of running a creative and successful design business. Six  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Fishel, Catharine M.
Inside the business of graphic design.
New York : Allworth Press, ©2003
(DLC) 2002152007
(OCoLC)50808935
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Catharine M Fishel
ISBN: 1581153325 9781581153323 9781621531173 1621531171
OCLC Number: 52722001
Notes: Includes index.
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (x, 277 pages)
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Planning --
Setting Goals Is Easy --
Finding Them Later Is the Hard Part: Knowing Where You Are Going --
Miriello Grafico: Managing Employee Expectations --
SamataMason: Emulating Client Successes --
Liska + Associates: Keeping the Big Picture in Sight --
Rigsby Design: A Constant State of Becoming --
Reputation --
Boost or Burden? Can You Hang Yourself on the Hook You've Created for Clients to Grab Onto? --
Cahan & Associates: Putting Your Reputation to Work --
Landor Associates: How to Defeat Complacency --
Bull Rodger: Reputation as a Control Factor --
Michael Schwab Studio: Sticking with a Good Thing --
Managing --
Running a Business That Doesn't Eat Your Creativity for Lunch: Staying Sharp Creatively and Administratively --
Gee + Chung Design: Listening to One's Heart --
Mirko Ilic Corp: Uncompromising Creative Ideals --
Sagmeister, Inc.: Find Balance Between Work and Life --
Terry Marks Design: Seven Postulates for Good Business --
You Can't Paddle If You're at the Helm: Building on the Star Quality of Your Good Name --
Kiku Obata & Company: Taking Turns at the Plate --
Trickett & Webb: Lots of Small Pyramids --
Chase Design Group: Delegation, Finally --
Ted Wright Illustration: Let the Work Do the Talking --
How Not to Art Direct Your Staff to Death: Being a Good Manager and Inspirer at the Same Time --
Watts Design: Everyone's an Art Director --
Fossil, Inc.: Directing Art and Hearts --
Vrontikis Design Office: The Gentle Leader --
Willoughby Design Group: Respect, Perspective, and Stepping Away --
Cooperating.
Responsibility: Catharine Fishel.
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